SMARTER CLICK CASE STUDY
Hotel Chocolat – Black Friday 2019
When the very first Hotel Chocolat shop opened its doors to guests in North London in 2004, it was the start of a revolution in British chocolate. Two entrepreneurs, Angus Thirlwell and Peter Harris, were on a mission to make chocolate exciting again.
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The HC team worked closely with the SMC team throughout October and November with the aim to focus on maximising conversions on Hotel Chocolat’s busiest day of the year (Black Friday) whilst also maximising basket values. It was predicted that traffic to the site would be triple the ordinary traffic levels and as such there was a lot of pressure to ensure conversion rates were optimised.