SMARTER CLICK CASE STUDY
Helpful Holidays Tourism Campaigns
Helpful Holidays tasked Smarter Click with increasing conversions across their site in 2019. During this time we were provided with a £30 off voucher code along with a special, limited time 10% off Easter code. Once received, we were sent the advertisers brand guidelines and asked to create a set of intuitive overlays and display re-targeting ads.
Advanced heat mapping became active after 5 seconds.
Campaigns were triggered providing the Post Code requirements were met.
The user had visited 10 or more pages
Target customers with overlays when abandoning in the booking process. Display a £30 off booking offer.
Engage with abandoned visitors with items in the cart ready to purchase. Email reminder of cart contents & present messaging to encourage user to return directly to booking.
Programmatic display activity to locate new customers matching the profile of existing customers and drive more customers to site.
We ran the £30 off campaign for the majority of time meaning it would be unfair to compare with the 10% off Easter Campaign (imagery above) which only ran between 30th March- 14th April. Despite this, the Easter Campaign accounted for 5% of the advertisers overall sales and revenue.