
SMARTER CLICK CASE STUDY
Helpful Holidays Tourism Campaigns
The Strategy:
Helpful Holidays tasked Smarter Click with increasing conversions across their site in 2019. During this time we were provided with a £30 off voucher code along with a special, limited time 10% off Easter code. Once received, we were sent the advertisers brand guidelines and asked to create a set of intuitive overlays and display re-targeting ads.

Campaign Details:
Advanced heat mapping became active after 5 seconds.
Campaigns were triggered providing the Post Code requirements were met.
The user had visited 10 or more pages
Solutions Deployed:
Target customers with overlays when abandoning in the booking process. Display a £30 off booking offer.
Smarter Remail:
Engage with abandoned visitors with items in the cart ready to purchase. Email reminder of cart contents & present messaging to encourage user to return directly to booking.
Smarter Ads:
Programmatic display activity to locate new customers matching the profile of existing customers and drive more customers to site.

The Results:
Overlays Shown:
Show Rate:
%
Overlays Engaged:
Engagement rate:
%
Sales:
Revenue
Conversion rate:
%


Learnings
We ran the £30 off campaign for the majority of time meaning it would be unfair to compare with the 10% off Easter Campaign (imagery above) which only ran between 30th March- 14th April. Despite this, the Easter Campaign accounted for 5% of the advertisers overall sales and revenue.