Smarter CLICK CASE STUDY

FASHION RETAILERS USING SMARTER CLICK
Fashion retailers are using Smarter Click to increase online conversions.

Dorothy Perkins

We helped fashion retailers Dorothy Perkins increase their conversion rates. Using their EURO customer base as a test platform we proved our technology works to help focus on specific customer groups using targeted messaging.

Joy The Store

Using seasonal imagery and A/B testing we enabled fashion retailers Joy bounce back after a re-brand and increase the value of their customer base.

Hudson London

We helped footwear retailers Hudson London focus their increasing international customer base and increase acquisition value whilst reinforcing their strong brand identity.

Smarter Click and Dorothy Perkins

How We Helped Increase Online Sales up to 15% In Less Than a Year

Challenges:

  • Restricted access to the main UK website from a resource point of view
  • Management wanting to prove technology on international site before UK test
  • Aim to improve traffic dropout rates across the EURO domain

Solution:

  • Run a series of campaigns during the Christmas build up period across the EURO website in multiple languages accordingly
  • Target specific categories and pages with strong relevant offers
  • Setup campaigns on desktop, mobile and tablet

Campaign detals:

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THE RESULTS:

%

Conversion rate

Incremental Revenue (£)

%

Offer Enagement

Additional Orders

Testimonial

“Smarter Click always manage to go the extra mile with our campaigns, which typically require incredibly tight turnaround times. They are incredibly agile, and will always find a way to overcome any obstacles with our in-house site tech.”

Luke Schönenberger, eCommerce Manager, Benefit Costmetics