SMARTER CLICK CASE STUDY
Boden – Free Gift Campaign
The Boden Affiliate team wanted to create a site wide overlay campaign, promoting their ‘Free Gift’ offer.
All creatives used were in correlation to the SS17 collection which enabled us to create a campaign that felt like a natural and intuitive extension of the site.
Advanced heat mapping became active after 3 seconds on Desktop.
Touchscreen campaigns were triggered after 30 seconds.
We saw strong returns in Revenue and Sales at +2,000 and +£190k respectively.
AOV on desktop was +£111 and whereas touchscreen was +£92 (+£95 overall AOV).
This meant that AOV was +17% higher on desktop following the industry wide trend that suggests users are still more comfortable making higher value purchases on desktop vs touchscreen.
Engagement was +7.4%, +1.4% higher than sector average which is a testament to strong, clean cut creatives.