SMARTER CLICK CASE STUDY
Black Friday Campaigns
Smarter Click have successfully created various campaigns for Black Friday to help optimise sales revenues over this lucrative period of online sales.
Black Friday Case Study 1
AOV on desktop was +£111 and whereas touchscreen was +£92 (+£95 overall AOV).
This meant that AOV was +17% higher on desktop following the industry wide trend that suggests users are still more comfortable making higher value purchases on desktop vs touchscreen.
Engagement was +7.4%, +1.4% higher than sector average which is a testament to strong, clean cut creatives.