SMARTER CLICK CASE STUDY

 

Air Italy – Browser Notifications

Challenge:

Bring back customers to the website after they have left without booking a flight

 

Solution:

Target traffic depending on their location e.g. Italy, US, etc.

Send the best offers that would be relative for the user’s interests – all fares from the main Italian cities to US and Canada

Convert people who left into buyers by reminding them about the exclusive chance to get the best deal for their next flight

User Journey:

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Visitor profiled and opted in to notifications

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User behaviour identified

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User leaves site

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Campaign is triggered according to rules

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Reporting, Testing & Optimisation

 The Results:

Average Conversion Rate: 2%

Notifications sent:

1,228,909


Engagement:

32,088


Average Engagement rate:

3%


Revenue from sales:

£131,000


Campaign length:

Year to date


Revenue per week:

£13,100

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