SMARTER CLICK CASE STUDY
Air Italy – Browser Notifications
Challenge:
Bring back customers to the website after they have left without booking a flight
Solution:
Target traffic depending on their location e.g. Italy, US, etc.
Send the best offers that would be relative for the user’s interests – all fares from the main Italian cities to US and Canada
Convert people who left into buyers by reminding them about the exclusive chance to get the best deal for their next flight
User Journey:
Visitor profiled and opted in to notifications
User behaviour identified
User leaves site
Campaign is triggered according to rules
Reporting, Testing & Optimisation
The Results:
Average Conversion Rate: 2%
Notifications sent:
Engagement:
1,228,909
Engagement:
32,088
Average Engagement rate:
3%
Revenue from sales:
£131,000
Campaign length:
Year to date
Revenue per week:
£13,100
