Consumers are ‘predictably irrational’

we discussed with Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA

Conversion optimization is an art form, especially with consumers being savvier and less advertising-motivated than ever. Smarter Click has it down, providing an array of engaging conversion optimization tools that help brands turn shoppers and browsers into repeat customers.

We chatted to Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA, who wanted to know more about how Smarter Click works with its brand partners to drive conversions. She interviewed our Global Commercial Director James Boden,  to learn more about our business, partnerships, and experiences with the Impact Partnership Cloud.