Boosting conversions with minimal downtime

The Objectives

Smarter Click, Carphone Warehouse and Awin teamed up with the objectives of increasing sales volumes and reducing abandonment. They aimed to achieve this by providing users with a more personalised journey and creating a sense of urgency for time limited offers during Cyber Monday rather than simply providing the user with an incentive or discount.

This campaign went on to win Best in Technology and Telecoms at the 2019 Performance Marketing Awards and the International Performance Marketing Awards

The tactics

In developing these campaigns, Smarter Click worked collaboratively with Carphone Warehouse and Awin to establish key objectives, understand existing onsite behaviour and building campaign ideas. All teams partook in a ‘bonding afternoon’ which helped establish a comfortable partnership  while Smarter Click impressively executed the first campaign within 48 hours of sign off.

The results 


increase in Carphone Warehouse YoY Cyber Monday sales (target: 40%)


of all handset sales throughout the campaign were trading priority products (target: over 50%)


of the publisher mix with Smarter Click becoming an established technology partner on the programme



‘To achieve such non-incentivised sales volumes spoke to Smarter Click’s ability to help us provide a great online experience for our customers, and to enable us to connect them with the products and services they require.’

The Learnings

The collective team effort has fostered further positive collaborative work between the three teams. Regular discussions and continued idea sharing led to a range of creative campaigns in 2019.

A member of the Awin team has stated that:

‘It’s a solution we are continuing to use in a dynamic manner in line with Carphone Warehouse’s affiliate strategy’.

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