SMARTER CLICK CASE STUDY
Black Friday Campaigns
Black Friday Case Study 1
AOV on desktop was +£111 and whereas touchscreen was +£92 (+£95 overall AOV).
This meant that AOV was +17% higher on desktop following the industry wide trend that suggests users are still more comfortable making higher value purchases on desktop vs touchscreen.
Engagement was +7.4%, +1.4% higher than sector average which is a testament to strong, clean cut creatives.