jQuery(document).ready(function( $ ){ $( ".overlayDP" ).click(function() { console.log( "Handler for .click() called." ); function previewOL(19436) { $smcT5.tagHelpers.recon(19436); $smcO5.funcs.overlayCookies.reset(); $smcO5.funcs.displayOverlay(); }); });

SMARTER CLICK CASE STUDY

Tile Giant – Impact of a Tiered Campaign

Tile Giant was established in 2003 and after ant early period of growth was acquired by Travis Perkins in late 2007. Since then they have grown from 29 to 108 stores, allowing them to increase stock range and availability whilst keeping a hugely competitive edge.

The Results:

Engagement

Sales

AOV

Conversion Rate

%

The Strategy

Basket Value:

£0 – £124

Incentive offered:

5% off orders over £125

Basket Value:

£125 – £149

Incentive offered:

7.5% off orders over £150

Basket Value:

£151 – £199

Incentive offered:

10% off orders over £200

Basket Value:

£201 – £299

Incentive offered:

12.5% off orders over £300

The Tile Giant marketing team wanted to trial a tiered, site wide overlay campaign promoting different voucher codes depending on the users basket value:

5% of orders over £125 – £0 – £124 in the baskett

7.5% off orders over £150 – £126- £149 in the basket

10% off orders over £200 – £151 – £199 in the basket

12.5% off orders over £300 – £201 – £299 in the basket

The aim of the test was to increase sales, revenue, and engagement via an offer that would feel personable to each respective user.

Advanced heat mapping became active after 3 seconds on Desktop. Touchscreen campaigns were triggered after 30 seconds.

 

Learnings

↑ +52% Sales and Revenue

We saw strong increases in Sales and Revenue at +22% and +52% respectively.

↑ +84% Engagement

Due to the targeted nature of the offer, Engagement % increased by +63% with conversions increasing by +84%.

↑ +84% AOV

AOV increased +84% which suggests customers are inclined to spend more when an additional discount code is present.

♥ 5% offer strongest

The 5% code was the strongest performing followed by the 12.5% code, 7.5% code with the 10% code driving the least.

Get in touch to book your demo now